You may have clicked this post thinking “what a load of rubbish” outgoing expenses for a business is not a good idea just before the UK economy is officially confirmed as being in recession. The following post will change your mind.
We’re sure most people have heard about H1 tags and how they can change a poor performing website to a number 1 ranking website in Google. This is often a misconception just changing these possibly will only show a slight improvement. Most websites these days are powered by a CMS. A template is often designed for the homepage followed by a content page. The problems with this which mostly go unnoticed are duplication of title tags. We’ve not saying don’t use a CMS, as a company we actively encourage CMS use due to the user being able to update and edit their own content.
When a template are coded the often hard code the H1 tags no matter how many pages are created the H1 tag will stay the same on all the pages throughout the website. This often leads to reduced crawling. In an ideal situation you need to be able to edit and modifiy the H1 tags creating unique tag. If the H1 tag is too well aligned with the page title and anchor text this could also hurt your rankings. The H1 tag is primarily used for giving your website page a header the H1 tag is controlled from the CSS like below and is often a different font weight and size.
Other important tags are the H2 and H3 which work in the same principle as the H1 tag. This group of tags is often seen as the second most important part of onpage optimization.
Following on from a previous post SEO Results Take Time. When starting an SEO campaign with new client it’s important to ask have they had any previous SEO work? Cleaning up the SEO mess somebody or a company has created before hand can be very very time consuming. Many people think more links to your website the better, this is inaccurate. Building proper links is long process. Some SEO companies use an automated directory submission service, it’s usually about 300 directories the latest we have seen is 1000 submissions. Many of these directories have a waiting list for the submission to be accepted. You might be looking at a new scenario 4 – 6 months down the line when the links start to appear.