You may have clicked this post thinking “what a load of rubbish” outgoing expenses for a business is not a good idea just before the UK economy is officially confirmed as being in recession. The following post will change your mind.
How does e-commerce combat the credit crunch?
Most businesses sell products or services to customers on the high street through their retail outlets. These businesses now should be looking to expand the product or service to the internet through e-commerce. In the past we’ve built brochure websites for companies who aren’t interested in selling their products or services online it’s just a internet identity having a website. Every business should be maximise it’s business at this present time. If you’re current website is achieving 20 hits, 100 hits or even a 1000 hits per day this traffic is most likely interested in the product or service you offer.
Most companies use their websites to redirect visitors to either high street retail outlet or contact forms. With a simple e-commerce addon to their website visitors could buy the product or service within 3 – 5 clicks of landing on the website.
What’s the benefits of having e-commerce compare to a high street retail outlet?
- Cheaper setup costs
- No monthly rent
- Maximum opening hours
- No limits on footfall
- No limits on catchment area
- No retail staff required
Every benefit a retail outlet has we’re sure e-commerce will beat hands down!
So how does SEO combat the credit crunch?
Simple longevity! When SEO is carried out correctly the results that have been achieved will last. We know we can get your website to No.1 in Google, Yahoo and MSN within 10 minutes via a PPC campaign. This could cost anything from £0.02 to £17 which we have seen recently, PPC cost have been reported at £50 and £120 per click. SEO will help your website rank naturally for these keywords usually companies place a budget on PPC from as little as £1 per day to a unlimited amount. The more you spend with PPC the more clicks and impressions you’ll get. Having your website ranked No1 for the same keywords your targeting via PPC will bring more traffic compared to a PPC on the same keywords. Granted SEO results take time but if you switch off SEO. Your results will stay depending on the strength of your positions. Turn a PPC off and you will disapear from the SERPs.
*People click on more natural listings compared to sponsored results.
