Like pretty much everything, things become dated. Many people are now starting to have their current websites redesigned.
With this may come a few problems;
- A quicker and cheaper option is to re-skin the current website but still use the same coding. This will make the website look nice and pretty but the coding underneath the skin could be holding back it’s true potential.
- All websites should be coded in CSS this basically means the styling of the page is controlled from another file leaving just the content. In terms of SEO this is much better but also speeds up page load time, makes the website compatible with PDAs, mobile phones.
- If you’ve already gained great SEO results with your current website but you want new content and pages. It’s important to keep the same page structure or use the correct redirect, otherwise your content and pages will have moved leaving visitors who found you from a old link will be left with a 404 page.
- Let your customers know if you’ve got a new design or logo. Many people recognise a logo more then a domain name. If a visitor has bookmarked your website and returns a week later and everything has changed from logo to colour scheme this could possibly have a negative effect and they could leave the site.
- Include a blog or news page, If possible have a RSS feed. The reason for this Google loves unique fresh content this will help you gain higher ranks and also target long tail keywords. A blog or news page will also allow you to communicate with your customers and turn yourself into a authority in your niche.
Tags: redesign, Web Design
