SEO unfortunately is full of bogus claims to guarantee. The word guarantee is dangerous, would you ever guarantee anything? If you guarantee something, could you replace it with the exact same product, model or item?
Within the SEO industry many SEO companies promise XYZ. Just going through my inbox today I received 17 emails from “SEO experts” claiming they could get me to the top spot for any suggest keyword.
Everybody always asks how do you rank higher in the search engines particularly Google. The simple answer to this is just four factors;
Imagine speaking to your customers and showcasing your services? In everyday life we come across this, from speaking to a sales person to being advised what good and what’s not from a cashier. Previously the Internet was lacking personality and a personal approach. With the Internet getting faster most people now have broadband, It’s been reported in the UK that the average speed is just under 3mb. With one of our clients we feel that they have take a step into the future making the most of the niche and general Internet usage. We think video on websites will become a massive conversion factor. No matter how many paragraphs or pictures you add to a website being able to see bricks and motar actual people working and general everyday duties being carried out is a big selling factor! Many people are afraid of the internet, whats behind a pretty website? The company we’ve recently done a video for offers watch repairs across the UK.
The video itself is very simple and straight forward, from the start a personal introduction from the company’s MD followed by general everyday tasks, then the specialist work which is carried out by the company.
The video has already proven a success for the company, not only are they building autority in the niche, but shaking the industry up! Getting a video on your website we think will be the next big thing.
You can watch the video here.