Everybody always asks how do you rank higher in the search engines particularly Google. The simple answer to this is just four factors;
- High Quality
- Reputation
- Trust
- Authority
Simple ways to achieve high quality?
- Website look creditable?
- Spelling and grammar?
- All pages and links work?
- Fast loading and clear in navigation?
What’s your reputation like online? A few methods to building your reputation online are;
- Display your full address and contact details.
- Over deliver on your products or services.
- Provide testimonials.
- Be personable, taken interest in the customer not just the money.
Building trust do you trust me?
- Invite people to contact you.
- Show your actually real! Include photos of your workplace, yourself or staff.
- Publish a blog it’s a great way to communicate with new and past visitors or customers.
- Don’t spam your own website with adverts.
Become the King of Authority!
- If you have started working on the previous steps, this now contributes to the authority.
- Take part and use social websites such as digg, stumble upon, mixx and delicious.
- Get involved in discussions on other website and be proud of your thoughts and comments.
- Create great content which is worth a link and also reading.
OK so I’ve been a little vague with the information but this is really the basic requirement to be able to rank well with authority, if you get one factor then the others tend to follow.
Tags: seo tips