Over the past couple of months we’ve noticed an increase in mobile devices showing up in Google Analytics this is mainly due to the increase in smartphones and other mobile devices. User behaviour between mobile search and desktop search differs dramatically.
People are becoming more reliant on mobile search, many smartphones use location services so you can be very broad with your search term as it will only return results based on your location. This being said there is a simple way to get listed quickly and get shown in the location based search by using Google Places (formerly called Google Business Center).
Many smartphones and mobile devices will allow you to select telephone numbers and call them directly from the device. From the image below you can see that the telephone number highlighted in blue is actually a trackable clickable link from this we can also take into account the amount of calls received from the PPC campaign.
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