We all know Google are constantly pushing the boundaries of marketing but this is something different and maybe a little dated but maybe not.
The new ad format allows companies to buy ads which will automatically fill in the “Subscribe to newsletter” slot with the persons email address (if logged in). If the person chooses to subscribe the email address is sent to the advertiser directly, however this is only made clear to the user if they click on the privacy button which details this.
The image below (source: techcrunch) is the only current example we have seen but not sure if this has been rolled out yet. It should make things very interesting in the future but unfortunately we were expecting Facebook or Twitter related marketing tied in not email marketing.
Overall this is good for people that have already visited your site and therefore know what they are signing up for, but how many email subscriptions will you get from those that have never visited your site?
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