Designed2Perform » Our News

Ezine Expert Author Status

admin — Thu, 20 May 2010 09:47:25 +0000

As part of our online marketing strategy we distribute various articles to the most powerful article websites which boost the ranking and help drive traffic to our client’s websites. This creates the authority and visibility needed to increase the SERPs (Search Engines Results Position). About a week ago we received a package from the United Sates which came as a surprise as we weren’t expecting anything.

We took a picture of what was inside! (Very Geeky)

Plastic Card Specialist See Growth In 2010

admin — Tue, 30 Mar 2010 22:51:27 +0000

Over the last few months we started working with Company Cards, a specialist printing company based in St Helens. Company Cards are without doubt the UK’s leading short run plastic cards Manufacturer who offer more than one type of card. Company Cards manufacture membership cards, identity cards, loyalty cards, rfid cards and general plastic cards just to name a few.

The company offer various things on the website from quotes, accessories to being able to request free sample packs. This type of industry is huge at the moment, look in your purse or wallet and see the amount of plastic cards you carry around daily. Looking in our wallets you will find Sainsbury Nectar, Tesco’s Club Card, AA Membership, IKEA Family Card just to mention a few. All these types of company’s use plastic cards to promote business and brand.

We know that Company Cards will see substantial growth in the coming months with our online marketing methods.

Speak To Your Customers Increase Conversions

admin — Sun, 08 Mar 2009 19:52:53 +0000

Imagine speaking to your customers and showcasing your services? In everyday life we come across this, from speaking to a sales person to being advised what good and what’s not from a cashier. Previously the Internet was lacking personality and a personal approach. With the Internet getting faster most people now have broadband, It’s been reported in the UK that the average speed is just under 3mb. With one of our clients we feel that they have take a step into the future making the most of the niche and general Internet usage. We think video on websites will become a massive conversion factor. No matter how many paragraphs or pictures you add to a website being able to see bricks and motar actual people working and general everyday duties being carried out is a big selling factor! Many people are afraid of the internet, whats behind a pretty website? The company we’ve recently done a video for offers watch repairs across the UK.

The video itself is very simple and straight forward, from the start a personal introduction from the company’s MD followed by general everyday tasks, then the specialist work which is carried out by the company.

The video has already proven a success for the company, not only are they building autority in the niche, but shaking the industry up! Getting a video on your website we think will be the next big thing.

You can watch the video here.

Survive The Credit Crunch

admin — Tue, 23 Dec 2008 20:45:47 +0000

You may have clicked this post thinking “what a load of rubbish” outgoing expenses for a business is not a good idea just before the UK economy is officially confirmed as being in recession. The following post will change your mind.

How does e-commerce combat the credit crunch?

Most businesses sell products or services to customers on the high street through their retail outlets. These businesses now should be looking to expand the product or service to the internet through e-commerce. In the past we’ve built brochure websites for companies who aren’t interested in selling their products or services online it’s just a internet identity having a website. Every business should be maximise it’s business at this present time. If you’re current website is achieving 20 hits, 100 hits or even a 1000 hits per day this traffic is most likely interested in the product or service you offer.

Most companies use their websites to redirect visitors to either high street retail outlet or contact forms. With a simple e-commerce addon to their website visitors could buy the product or service within 3 – 5 clicks of landing on the website.

What’s the benefits of having e-commerce compare to a high street retail outlet?

Cheaper setup costs
No monthly rent
Maximum opening hours
No limits on footfall
No limits on catchment area
No retail staff required

Every benefit a retail outlet has we’re sure e-commerce will beat hands down!

So how does SEO combat the credit crunch?

Simple longevity! When SEO is carried out correctly the results that have been achieved will last. We know we can get your website to No.1 in Google, Yahoo and MSN within 10 minutes via a PPC campaign. This could cost anything from £0.02 to £17 which we have seen recently, PPC cost have been reported at £50 and £120 per click. SEO will help your website rank naturally for these keywords usually companies place a budget on PPC from as little as £1 per day to a unlimited amount. The more you spend with PPC the more clicks and impressions you’ll get. Having your website ranked No1 for the same keywords your targeting via PPC will bring more traffic compared to a PPC on the same keywords. Granted SEO results take time but if you switch off SEO. Your results will stay depending on the strength of your positions. Turn a PPC off and you will disapear from the SERPs.

*People click on more natural listings compared to sponsored results.