How much money is wasted when your server or hosting company becomes unavailable? Most people think when a website becomes unavailable or offline the money lost is limited to this time or period of which the downtime occurs. This assumption couldn’t further from the truth, a website may not see the effects of server downtime for up to two month or may not recover fully for two months. This prediction all depends upon the length of downtime.

What money is lost during server or hosting downtime?

Revenue
When a website is becomes unavailable the revenue stops.

PPC
Depending on the budget utilised on PPC, each visitor sent from the PPC is wasted money.

Loyal Customers
It’s no surprise that your next competitor is just two clicks away, if your competitors dispatch times, response times or general customer service is better. This is lost repeat business.

Repeat Business
You lost the conversation or sale initially could have seen your competitor benefitting from your downtime and gaining a new customer and repeat business.

SEO
Depending if you use an SEO Company to promote your website, you might be wasting your money; every time the website is unavailable this could prove as setbacks on progression in the SERPs.
Below is a simple diagram of natural traffic Vs. time with downtime.

SEO Vs Downtime

Web hosting is the most important unseen part of a website and its success. The best way to think of web hosting is relating it to a physical property or structure. If the foundations of a property or house are poor then expect problems in the future.