Everybody always asks how do you rank higher in the search engines particularly Google. The simple answer to this is just four factors;

1. High Quality
2. Reputation
3. Trust
4. Authority

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People might disagree with this but emailing for link exchanges is very old school and no longer works. Recently one of our clients have been bombarded with requests from websites wanting to exchange links with them. Most of the links were relevant but very poor quality, spammy looking and often 3 way links which holds no benefit. When we start any SEO project we research the niche in which the company operates. Every week we see more and more e-commerce websites dropping the standard link page and replacing it with an affiliate scheme.

Link building no longer works this is why e-commerce business are using the affiliate scheme. Using affiliate schemes offers a great advantage, with all schemes they’re able to control the link building structure in relation to the website. They no longer rely on what the other webmaster has created for them in regards to wrong anchor text, link pages which can’t be found or disallowed by robots.txt if the link can’t be seen then the publisher won’t make any money simple!

In the coming days we will explain what you need to do.